Hovis Advert

1. The Bread Shop

Boy wearing cloth cap, baker in white. Man in posh suit comes in, pocket watch. Late 1800's 'There you go lad'.

2. Cart

Horse and cart down alleyway. Shops very old fashioned, things outside the shops, lots of mess on the floor. Titanic posters. Early 1900's. Costumes very aged. Children seen and not heard - looks at adult in a serious manner.

3. Women's March

Boys clothes slightly updated. Women votes signs. Old fashioned dressed man with handlebar moustache.

4. Soldiers

Girl with bow, soliders uniforms old. 1920's. Very young soldier - Less control on age in army. Old fashioned.

5. Street with car

Very old fashioned car. Cobbled street. Terraced housing. Other characters clothes more 30's.

6. War - Bombs, people passing and plane

Houses destroyed. People holding what they can. Music becomes quieter, boy looks sadly at people. Winston Churchill broadcast heard. Shows during WW2. Shot inside house of 'wireless'. Old plane flies overhead.

7. Street Party

Boy in costume - pirate - party atmosphere. British flags up on houses. Banners, people eating in street.Homemade lemonade.

8. Girls/Football Players

Boys clothes - Leather jacket. Girls wearing very 60's clothes. Hairstyles. Cars on street updated. Guys in car with flags - World cup 1966.

9. Street with Asians and TV Shop

TV's becoming more common. Asians show immigration - culture diversity. Boys clothes updated.

10. Cole not Dole strike/protest

80's clothes on boy. Unions - Thatcher. Music dips - 'Hey lad isn't it past your bedtime?!' hooliganish behaviour. Police officers uniforms aged. Runs across uncut grass - Not all urbanised yet.

11. Fireworks

Millenium. Clothes updated. Onto bench by riverside.

12. Home

Boys outside with football. 'AK08' reg on car. Boy wearing hoodie. Get in. Dishwasher in background. 'Is that you home love?' 'Yeh!'

13. Sound throughout the sequence

Boy often called 'lad' or 'love' very British, London thing to say. Music is similar throughout sequence. Only dipping on dialogue. Churchill speech in WW2. Indicator of time. 'Hey lad isn't it past your bedtime?!'.

14. Narrative/Story development through the whole advert

Boy taking long journey home from bread shop. Everything in each scene is supposed to be there. 'Hovis' was around at all these different time periods. Boy moves out of shot when time changes. Costume overall stays similar coloured. Brown outer layer.